With data privacy a priority, the Singapore-based startup makes any social media platform shoppable with conversion rates of up to 68%.
Social media and messenger commerce platform, Jumper.ai, is today announcing a new product integration for Amazon merchants, further propelling online retail into the future of social-based commerce. With Jumper.ai, brands selling through Amazon FBA Prime (Fulfillment by Amazon) can now activate direct sales of their products on social media, messaging apps and the web without redirecting the customer to Amazon’s online marketplace. As a member of Unilever Foundry, Jumper.ai will be working closely with Unilever brands for the roll out of its new Amazon integration.
Founded in 2017, Jumper.ai is the only technology that allows for the entire transaction process to be completed on social and web platforms -- like Facebook, Messenger, Twitter, YouTube and Instagram -- at the very moment a customer shows interest. This removes friction within the customer’s journey from intent to purchase and drives insights and engagement for brands.
Amazon merchants will now be able to seamlessly integrate Jumper.ai’s backend engine with their Amazon dashboard, where they can manage and design all facets of their new point-of-sale system. The conversational Jumper.ai bots are activated when a customer shows intent, which is measured through the use of a dedicated #hashtag, direct messages to a business page, clicks on ads and boosted posts, or through Jumper.ai’s offline-to-online capabilities.
In addition to its latest integration for Amazon merchants, Jumper.ai has already run successful campaigns for 11,000 companies worldwide, including Disney, Marvel, and Ben & Jerry’s, generating conversation rates of up to 68%. Led by Unilever, Ben & Jerry’s achieved a 100% redemption rate with a Jumper.ai-powered offline-to-online campaign to engage with and convert customers through samples of Ben & Jerry’s Pint Slices. The campaign recently earned Unilever an award for “Best Use of Technology” at the 2019 PR Awards.
Jumper.ai was able to provide a customized and personalized solution to engage with our fans in a really fun way. At the same time, they were able to provide meaningful insights to allow us to know who our consumers are and help shape future campaigns, Michelle Foo, Brand Manager, Unilever, says.
With headquarters in Singapore, Jumper.ai is at the epicenter of social commerce. Currently, 30% of e-commerce sales across Southeast Asia are the result of consumer journeys which begin on social media, like Facebook and Instagram, and end on messaging apps like Messenger or WhatsApp. In the United States, there is growing interest in social commerce. Experts estimate that the recently-launched Instagram Checkout feature could be worth upwards of $10 billion.
Within the context of a vast and valuable social commerce space, we built Jumper.ai to address the missing piece: the actual commerce part. Our automated point-of-sale products have already helped thousands of independent retailers, influencers and major brands to not only make social media their storefront, but also their cash register. And with evolving mobile behaviors and growing concerns over data privacy, social media users continue to transfer the majority of their engagement to messaging apps. This opens the opportunity for brands and retailers to engage with, and sell to, customers on messaging platforms in a way that is seamless, organic and private,” Yash Kotak, co-founder and CEO, Jumper.ai says. “Our newest product integration means merchants on Amazon, the world’s largest marketplace of retailers, will have the social media world at their disposal -- driving sales right on and within Facebook, Twitter, blogs and more.
With data privacy top of mind for consumers, brands and governments around the world, Jumper.ai is committed to building innovative products and new approaches to e-commerce without sacrificing privacy. Jumper.ai does not share any of the data collected at checkout with the social platforms, nor do the social platforms receive revenue off Jumper.ai-powered sales.
In February 2019, the Singapore government chose Jumper.ai as one of 11 companies for its Regulatory Sandbox. Through the program, Jumper.ai will work to develop new privacy-first UX approaches that prioritize data consent, transparency, consumer education about AI, and global privacy compliance.
Across the Atlantic, Jumper.ai co-founder & COO Nyha Shree was one of eight entrepreneurs selected for the New York Fashion Tech Labs 2019 cohort. The program facilitates a support network and collaboration between women-led fashion tech companies and leading retailers that are innovating at the intersection of Fashion, Retail, and Technology (www.nyftlab.com)
Jumper.ai is a VC-backed company. For more information, visit https://jumper.ai