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Video Credits: Facebook
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Experimenting with new sales formats always requires meticulous planning, and planning an all-day virtual beauty festival with multiple brands was an incredibly ambitious effort. Using Facebook Live and conversational commerce solutions from Jumper.ai, we were able to host an outstanding live event that deepened our engagement with our audience and boosted sales. It was a great success!

Eda Lim

Head of Digital and eCommerce, L’Oréal Luxury Malaysia

L’Oréal Luxe held a 12-hour virtual beauty festival on Facebook Live and Jumper's conversational commerce solutions to bring in one month’s worth of online sales in 24 hours.

17,000+

chats in 24 hours

2.6

million customers reached

12%

post engagement rate

4X

increase in sales compared to the daily average

THEIR STORY

About L’Oréal

Following the COVID-19’s impact on the way people shop, L’Oréal wanted to embrace conversational commerce and live streaming to connect with their Malaysian fanbase and customers online, while retaining a personal touch. They thus decided to host a live-selling event that would engage customers and let them shop for their products.

THEIR SOLUTION

An All-day Virtual Beauty Festival

L’Oréal conducted a 12-hour beauty event over Facebook Live. It invited eight of its brands - namely Kiehl’s, Lancôme, YSL, Armani Beauty, Shu Uemura, Biotherm, Urban Decay, and IT Cosmetics to feature their products, introduce influencers, and host flash sales and giveaways.

They engaged Facebook Marketing Partner Jumper.ai to offer a frictionless shopping experience to their Live audience. The strategy involved encouraging viewers to use a dedicated hashtag “#LancomeMY” in the Live comments to express purchase intent. It triggered a personal conversation with the commenter via Messenger, where a beauty advisor provided one-to-one consultation. Not just that, they also enabled order placement and payment processing entirely within Messenger.

Immediately following their Live event, they continued this conversational commerce momentum with their Facebook ads campaign to engage a larger customer base in addition to their live audience.

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THEIR SUCCESS

4X Increase in Sales Vs. Daily Average

During their lively virtual beauty event, Loreal successfully engaged a huge follower base, drove conversational shopping, and generated massive campaign engagement. They achieved the following results:

Products Used

Facebook Live Engagement

Send automated direct messages to those who comment on your posts

Automated Assistant

Help customers discover products and self-checkout within Messenger

Live Chat Actions

Enable brand advisors to assist customers, create carts, and share items to chat

Commerce Engine

Enable seamless payment and checkout within Messenger, along with automating inventory and order management.

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